The The York Times just announced that Converse (now owned by Nike) is building a 5,200 square foot, brand new, state of the art recording studio in Brooklyn called Rubber Tracks. Okay, it's maybe a little odd that a shoe company would take on a project like that, but otherwise sort of so-what news. What makes this newsworthy, as well as provocative, is that recording time in this studio will be free to indie rock bands and Converse will be their patron, much the way artists have had financial supporters throughout history. Or is it just the hijacking of art by rich wannabes? What do you think?
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